Custom WordPress development, built to be edited by your team
We build custom WordPress websites for businesses across the US, UK, Canada, Australia and New Zealand. Not a bought theme with forty plugins bolted on. A design that is yours, built the way WordPress is meant to be used, and handed over so your team can actually run it.
Three kinds of WordPress build
Nearly every WordPress website development project we take on is one of these three. The difference is not how it looks, it is what has to happen behind it.
Marketing site
Five to twenty pages that have to bring in enquiries. Custom templates, a content model your team can fill, and speed that holds up on a phone.
- Custom page templates
- Landing pages and forms
- Blog and case study types
- Analytics and tracking
WooCommerce store
Products, payments, shipping, tax and the emails that go out afterwards. The storefront is the easy part. The rules around it are the work.
- Catalogue and variations
- Stripe and PayPal
- Shipping and tax rules
- Subscriptions and bookings
Custom platform
When the site is really an application. Member areas, directories, booking systems, quoting tools, dashboards fed by somebody else’s API.
- Custom post types and taxonomies
- User roles and member areas
- REST API integrations
- Admin screens for your team
Theme or custom, honestly
A theme from ThemeForest costs about sixty dollars and can be live in a week. Sometimes that is the right answer and we will say so. The problem is what comes with it: a page builder you did not choose, features you will never use, and a plugin list that grows every time you want something the theme did not anticipate.
A bought theme is fine when
- You need it live next week
- The budget is tight and the site is temporary
- You are still testing whether the business works
- You will live with the plugins that come with it
Custom is worth it when
- The site has to bring in work every month
- You want to edit content without breaking the layout
- Speed and Core Web Vitals matter to you
- You expect to still be on it in three years
Custom WordPress development is not always the right answer, and we will tell you which one you are. We have talked people out of a custom build more than once, and it cost us the job both times.
What a custom build is actually made of
This is the part nobody sees on launch day and everybody feels two years in.
Block themes, theme.json and child themes
Editing rules set once, so your brand holds no matter who touches a page. WordPress theme development here means a theme built for your site, or a child theme over a good one, not a multipurpose theme bent into shape. Designs come across from Figma rather than being eyeballed.
Custom post types and ACF
Your content modelled properly instead of stuffed into a page builder and hoped for.
Custom Gutenberg blocks and plugins
The pieces you reuse become Gutenberg blocks with only the options that should exist. Where WordPress cannot already do something, WordPress plugin development gives you one small plugin you own instead of three from the repository that nearly fit.
WooCommerce
Catalogue, payments, shipping and tax, wired into the tools you already run on.
Integrations and the REST API
HubSpot, Salesforce and GoHighLevel, Mailchimp and Klaviyo, booking and quoting tools.
Room to grow
Multisite, multilingual with WPML or Polylang, headless WordPress with Next.js when it earns its place, and WCAG 2.2 AA accessibility where the content allows. Running on PHP 8.3 or newer, because older versions stopped getting security fixes.
How a build actually runs
Five stages that overlap on purpose. You see the site from the first week, not the last.
Discovery and content map
Who the site is for, what each page has to do, and where the words and pictures are coming from. Projects are won or lost here, not in the design.
Design
Wireframe first, then visual design, signed off one page type at a time. Nothing gets built twice.
Build on staging
You get a link on the first day of the build and watch it come together. Feedback goes in as we go rather than in one lump at the end.
Content, QA and launch
Real content in, testing across browsers and devices, redirects mapped, analytics connected, then launch on a day you pick.
Handover, and then it is yours
A recorded walkthrough of your own site, every login in your name, and thirty days of fixes included. A care plan after that if you want us keeping an eye on it.
What the builds have been worth
Three custom WordPress development projects, with the numbers the clients measured themselves.
More booking enquiries within 30 days of launch. Residential cleaning service, new WordPress site with online booking and an instant quote calculator, built in three weeks.
Organic leads a day. Mould removal company in Melbourne, rebuilt on WordPress and then grown with local SEO.
Website visitors. Glass and aluminium company in Australia, full rebuild and a new design.
Rated 4.9 out of 5 across more than 2,800 client reviews
We work with clients directly and on monthly retainers. We also work through Fiverr and Upwork, where we hold Top Rated and Top Rated Plus status. Here is what a few recent website and SEO clients said.
- Verified on Upwork
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- Verified on Fiverr
- Verified on Upwork
- Direct client
- Verified on Upwork
- Verified on Fiverr
- Verified on Upwork
Build questions, answered straight
Wondering whether WordPress is still the right platform at all? We answer that on the WordPress services page.
Not sure which build you need?
Tell us what the site has to do. We will tell you whether it is a theme job, a custom build, or something you do not need yet.
How much does it cost to develop a WordPress website?
Three things move the number: how many unique page templates you need, whether you are selling online, and what has to connect to what. A marketing site with six templates is a different job to a WooCommerce store wired into a CRM. We quote a fixed price per project after a call rather than an hourly rate, and it is 50% up front, 50% on delivery.
Is WordPress good for web development?
For a content-led business site, yes, and it is still what we reach for most. You own the code and the data, the hiring pool is enormous, and almost anything you need already exists as a plugin or can be written. It is a poor fit when the thing you are building is really a web app with complex state, and we will say so rather than force it.
How long does a custom WordPress build take?
Three to six weeks for a standard business site once content is signed off, six to twelve for WooCommerce, longer for anything with member areas or heavy integrations. Content is almost always what sets the date, which is why we start it in week one.
Do you use a page builder or write code?
Both, chosen per project. Elementor Pro where a team needs to edit layouts themselves, block themes and theme.json where they do not, and hand written PHP for anything custom. What we do not do is stack a page builder on top of a multipurpose theme and call it a build.
Can our team edit the site after launch?
That is the point of building it properly. Content sits in custom post types and ACF fields with only the options that should exist, so nobody can accidentally break a layout. You get a recorded walkthrough of your own site at handover.
Do you build WooCommerce stores?
Yes, including catalogues and variations, Stripe and PayPal, shipping and tax rules, subscriptions and bookings, and the CRM or email platform behind them.
What happens after launch?
Thirty days of fixes are included on every build. After that you can take a care plan and we keep the updates, backups and monitoring running, or take the handover document and run it yourself. Both are fine and nothing is locked.
Tell us what you need and we will show you how we would do it
Share a few details about your business and what you want to fix or build. It could be a new website, a WordPress site that keeps breaking, SEO that has stalled, or a sales process that needs automating. We will come back with honest advice, even if that means a smaller job than you expected.
A reply within one business day
A real person on the team reads your message and replies, usually the same day.
A free review of your current setup
We look at your website, rankings or systems before we talk, so the call is useful.
A written proposal
You get a clear scope, timeline and price in writing before any work starts.
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