Frequently asked questions about working with Web & Rank
Straight answers about websites, SEO, automation, pricing and who owns what. If your question is not here, ask us and a real person will reply within one business day.
Working with Web & Rank
Who we are, who you will talk to and how a project starts.
What does Web & Rank do?
Web & Rank is a web development, SEO and automation agency. We design and build websites. We fix and maintain WordPress sites. We run SEO so the right customers find you, and set up CRM systems that follow up with every enquiry. One team handles the website, the rankings and the follow-up, so you are not managing three separate suppliers.
Who will I actually work with?
You talk to the people doing the work. Every project has a lead who knows your business and your site. Behind them sit developers, SEO specialists and automation consultants, all in house. There are no account managers passing messages back and forth, and you can always ask for a call.
Where is your team based, and do you work with clients abroad?
We have offices in Sheridan, Wyoming and Musselburgh, Scotland, with a development team in Multan, Pakistan. Most of our clients are in the United States, the United Kingdom, Canada, Australia and New Zealand. We book calls around your time zone.
Do you work with clients directly, or only through Fiverr and Upwork?
Both. Many clients work with us directly, with proposals and invoices from us, and many are on monthly retainers. Others hire us through Fiverr or Upwork, where we hold Top Rated and Top Rated Plus status. The team, the process and the standard of work are the same either way.
Which industries do you work with?
We work with service businesses and online brands of all sizes. The most common are law firms, home services and trades, healthcare and med spas, e-commerce stores, B2B SaaS, finance and real estate. If your business sells to customers who search online, we can help.
Can I see examples of your work?
Yes. Our case studies show real projects with the results behind them, and our reviews page has what clients wrote, word for word. On a call we can also show you work that is closest to your industry.
How do we get started?
Book a free call or send us a message through the contact form. We look at your current website, rankings or systems before we talk, so the call is useful. Afterwards you get a written proposal with the scope, timeline and price, and work starts once you are happy with it.
Pricing and payments
How we quote, how you pay and what else to budget for.
How much does a new website cost?
It depends on the number of pages, the features and integrations you need, and whether we write the content for you. After a short call we send a written quote, so you know the full cost before any work starts. There are no hidden fees.
Why don't you list fixed prices?
Because no two projects are the same. A five-page site for a local firm and an online store with a CRM behind it need very different work. A price list would fit nobody. We look at what you actually need and send a written quote after our call.
How do payments work?
For projects we ask for 50% before work starts. The other 50% is due on delivery, before the site goes live or files change hands. Monthly plans for maintenance, SEO and support are billed in advance. You can pay by PayPal, bank transfer or another method shown on your invoice.
Are there ongoing costs after my website launches?
Every website needs a domain and hosting. You pay for those directly and you own them. Some sites also use premium plugins, themes or software with yearly licences. We list these costs in your proposal. Ongoing maintenance or SEO is optional and billed as a monthly plan.
Do you offer refunds?
If a project is cancelled, you pay for the work completed. Anything you prepaid for work we have not started is refunded. Monthly plans can be cancelled before the next billing date. The full details are in our terms and conditions.
Can I pay through Fiverr or Upwork instead?
Yes. If you prefer to hire us through Fiverr or Upwork, you can. The platform handles payment and its own terms apply to the order, including refunds and disputes. The work itself is done by the same team.
Websites and WordPress
Building, redesigning and taking over websites.
How long does it take to build a website?
A typical business website takes four to six weeks from the first call to launch. Larger builds with custom features, e-commerce or CRM automation take longer. The timeline is set out in your proposal, and it depends partly on how quickly we get content and feedback from you.
Should my website be built on WordPress, Shopify or something else?
For most service businesses we recommend WordPress with Elementor, because it is flexible, fast to update and strong for SEO. For stores focused on selling products, Shopify or WooCommerce usually fit best. We recommend the platform that suits your goals and budget, and we can move you from Wix, Squarespace or another builder.
Can you redesign my website without losing my Google rankings?
Yes, if the move is planned properly. Before launch we map every old URL to its new page and set up the redirects. We keep the content and page details that rank, then check the new site for technical issues. After launch we watch Google Search Console closely so any drop is caught and fixed early.
Will my website work well on phones and load quickly?
Yes. We design every page mobile first and test it on phones, tablets and desktops. Images, code and hosting are tuned so pages load fast and pass Google’s Core Web Vitals. Speed and mobile use directly affect both rankings and how many visitors become enquiries.
Do you write the content for my website?
We can. We write page copy that sounds like your business and is built around what your customers search for. If you prefer to write it yourself, we give you a clear outline for each page. Then we polish what you send so it reads well and ranks.
Can you take over a website another developer built?
Yes. A lot of our work starts with a site someone else built. We audit it, fix security and speed problems, clean up plugins and theme issues, and document what we find. Then we can keep it maintained on a monthly plan if you want us to.
Will I be able to update the website myself?
Yes. We build on tools you can edit without code. At handover we walk you through changing text, images and pages. If you would rather not touch it, we can make updates for you as part of a monthly plan.
SEO and AI search
Rankings, local search, reporting and AI answers.
How long does SEO take to work?
Technical fixes and Google Business Profile improvements can move rankings within two to three months. Competitive keywords usually take six to twelve months of steady work. The timeline depends on your competition, your website and how much authority you already have. Either way you get a report every month showing what has changed.
What is included in your SEO work?
It depends on your goals. Usually a technical audit and fixes, keyword and competitor research, and on-page work. Then new pages built around what customers search for, Google Business Profile work, local citations, quality links and schema markup. Everything is agreed in your proposal and reported on every month.
What is local SEO, and does my business need it?
Local SEO helps you appear when people nearby search for what you offer, including the map results in Google. If you serve customers in a city or region, it is usually the fastest way to get more calls. It covers your Google Business Profile, reviews, consistent business details across the web and pages for each area you serve.
Can you guarantee first page rankings on Google?
No, and you should be careful with anyone who does. Google decides rankings and changes its systems often. What we can promise is honest work that follows Google’s guidelines. Clear reporting on what we are doing and why. And a focus on the leads and sales that rankings bring in.
How do you report on SEO results?
You get a report every month showing rankings, organic traffic, and the calls and forms that came from search. It uses your own Google Search Console, Analytics and Business Profile data. We explain what changed, what we did and what comes next, in plain language.
Can you help my business appear in ChatGPT and Google AI Overviews?
Yes, this is part of our AI SEO work. AI tools recommend businesses they can clearly understand and that others talk about. We make your business details consistent everywhere and write pages that answer customer questions directly. We also add structured data and help you build reviews and mentions. Nobody can guarantee an AI mention, but these steps raise your chances.
Do you build backlinks?
Yes, but only links that make sense for your business, such as relevant directories, local organisations, industry sites and genuine features. We do not buy links from spam networks, because they can get a website penalised. A smaller number of quality links does far more than hundreds of poor ones.
Website care, security and support
Maintenance plans, hacked sites and help when things break.
What is included in a website maintenance plan?
Our monthly plans cover WordPress, theme and plugin updates, backups, security monitoring, uptime and speed checks, and fixes when something breaks. Each plan also includes set time for small changes. You get a report every month showing what we did and the health of your site.
My WordPress website has been hacked. Can you fix it?
Yes. We remove the malware, spam pages and hidden redirects. Then we find how the attacker got in, close that gap, and harden the site against the next attempt. We also check Google for security warnings and help get them removed. Contact us straight away, as the damage grows the longer a hack is left.
My website is down or showing an error. How quickly can you help?
Get in touch as soon as you notice. Urgent problems go to the front of the queue. A site that is down, a critical error, a broken checkout. We often start the same day. We get the site back up first, then find and fix the cause so it does not happen again.
Do you provide hosting?
We help you choose the right hosting and set it up in your name. You own and control it. We can also move your site to faster, more reliable hosting and manage the technical side for you. You are never locked in to us.
What happens if something breaks after my website launches?
If you find a bug in our work within 30 days of delivery, we fix it at no extra cost. After that, support is available on a monthly plan or at our normal rates. Urgent problems always come first.
CRM and automation
GoHighLevel, lead follow-up and connecting your tools.
What is GoHighLevel, and is it right for my business?
GoHighLevel is an all-in-one platform for your CRM, booking calendar, email and SMS, forms, funnels and review requests. It suits service businesses that get enquiries and want every lead followed up automatically. If you already use other tools that work well for you, we will tell you honestly whether switching is worth it.
Can you set up automatic follow-up for new leads?
Yes. When someone fills in a form, calls or books, we can send an instant reply by email and SMS and add them to your pipeline. The system can also send appointment reminders, chase quotes that have gone quiet and ask happy customers for a review. Fewer leads slip through the cracks, and your team spends less time chasing.
Can you connect my website forms to my CRM?
Yes. We connect website forms, bookings and store orders to GoHighLevel, HubSpot, Salesforce and other tools, using direct integrations, Zapier or webhooks. Every enquiry lands in the right place with the right details, ready for follow-up.
Can you move us from another CRM or marketing tool?
Yes. We regularly move businesses to GoHighLevel from tools like ClickFunnels and ActiveCampaign, including contacts, pipelines, forms, email sequences and automations. We plan the move so nothing is lost and your team can keep working while it happens.
Ownership and after launch
What you own, leaving and how we use your project.
Will I own my website and accounts?
Yes. Your domain, hosting, website files, Google accounts and CRM are set up in your name. Once your project is paid in full, the website and work we create for you are yours. We never keep access from you, and if you decide to move on you keep everything.
Can I stop working with you at any time?
Yes. Monthly plans can be cancelled before your next billing date with no long contract. If you move to another developer or agency, we hand over logins, files and notes. They can pick up without a gap.
Will you show my website in your portfolio?
We may show the work in our portfolio and case studies. We never publish your business name, logo or confidential results without your permission. If you would rather keep a project private, just tell us and it stays private.
Tell us what you need and we will show you how we would do it
Share a few details about your business and what you want to fix or build. It could be a new website, a WordPress site that keeps breaking, SEO that has stalled, or a sales process that needs automating. We will come back with honest advice, even if that means a smaller job than you expected.
A reply within one business day
A real person on the team reads your message and replies, usually the same day.
A free review of your current setup
We look at your website, rankings or systems before we talk, so the call is useful.
A written proposal
You get a clear scope, timeline and price in writing before any work starts.
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