The industries we serve, and what genuinely changes between them
Most agency industry pages are the same page with a different stock photo on top. Sector does change the work, but not in the way those pages suggest. What changes is the rules you are bound by, how long the decision takes, who has to sign it off and what the site has to prove before anybody picks up the phone. Web & Rank works across the US, UK, Canada, Australia and New Zealand.
What actually changes when the sector changes
Four things, and none of them are the photography. This is the part a generic industry page skips.
The rules you are bound by
A law firm cannot publish a testimonial the way a plumber can. A clinic has to think about what a contact form is allowed to collect. A financial adviser has wording that has to appear. These are not design preferences, and they decide what the page may say before anyone argues about the colour of a button.
How long the decision takes
A blocked drain is decided in about ten minutes on a phone. A legal matter takes three weeks and several visits back to the same site. Software gets evaluated over two quarters by people who never speak to you. A page built for the first case fails badly at the third.
Who actually signs it off
An owner-operator decides alone and quickly. A clinic goes through a practice manager. A software company runs it past a committee, which means your page has to survive being forwarded to somebody who has no context and no patience.
What has to be proven first
A trade proves competence. A law firm proves discretion. A clinic proves safety. A SaaS product proves traction. Get that wrong and the site can be beautiful and still convert nothing, because it is answering a question nobody asked.
Where we have actually done the work
These are the industries we serve often enough to say something useful about. Four have published results behind them and three do not yet, and the page is arranged so you can tell at a glance which is which.
Four with published results
Each carries the figure and links straight to the case study, so you can check it rather than take our word.
Legal
Law firms and immigration practices, where the enquiry is high value, slow and sensitive. The site has to look discreet and load fast on a phone at eleven at night.
Ecommerce
Shopify and WooCommerce stores where a tenth of a percent on conversion is the whole argument. Product pages, checkout speed and the follow up after an abandoned cart.
Home services
Roofing, cleaning, remediation and the trades, where the job is won by whoever answers first and ranks in the map pack for the suburb the caller is standing in.
B2B SaaS
Software companies selling to committees. Long evaluation, several readers, and a landing page that has to make sense to somebody it was forwarded to.
Three where we have not published yet
Real work, no published result. We would rather show you the gap than relabel something adjacent.
Healthcare
Clinics, dental and medical practices, where booking has to be simple, the copy has to be careful and what a form may ask is not purely a design decision.
Finance
Advisers, brokers and accountants, where trust is the whole product and compliance wording is not optional.
Commercial real estate
Agencies and landlords with property that needs presenting properly to a small number of serious buyers rather than to everybody.
What we carry into every sector unchanged
The sector decides what the page has to prove. It does not change how the thing is built, and any agency telling you their process is different for your industry is selling you a story.
- The same build standard: accessibility, speed and structure, whatever the logo says
- The same keyword discipline, with one page owning one primary term and a map to prove it
- The same honesty about what a website cannot fix, which is usually pricing or demand
- The same handover: documentation and a walkthrough recording, so you are never stuck with us
Underneath a sector page it is still WordPress development, SEO or automation work. The industry decides the emphasis, not the engineering.
Sectors and jobs we turn down
Better to read it here than find out in week three. If one of these rules us out, that is a useful outcome for both of us.
Anything built to mislead
Fake urgency, invented reviews, before and after photos that are not the same person. We have turned down paid work over this and would again, because it is the kind of thing that ends up attached to our name.
Advice we are not qualified to write
We will build a financial adviser or a clinic a site that converts. We will not write the regulated wording that sits inside it. That comes from you or your compliance person, and we will tell you where it is needed.
Gambling and adult
Not a moral lecture, just a straight answer so nobody wastes a call. The same goes for anything that needs a payment processor we cannot support.
Sectors where you need someone who already knows it
If your industry has genuine technical depth we do not have, and you need a partner fluent in it on day one, say so. We will tell you honestly whether we are learning on your budget, which is a bad deal for you.
What sector experience looks like in numbers
Every figure here has a case study behind it, and the sectors with nothing published are named rather than quietly left out.
Rated 4.9 out of 5 across more than 2,800 client reviews
We work with clients directly and on monthly retainers. We also work through Fiverr and Upwork, where we hold Top Rated and Top Rated Plus status. Here is what a few recent website and SEO clients said.
- Verified on Upwork
- Verified on Upwork
- Verified on Fiverr
- Verified on Upwork
- Direct client
- Verified on Upwork
- Verified on Fiverr
- Verified on Upwork
Questions about the industries we serve
If your industry is not one of the seven, ask anyway. The shape of the problem matters more than the label on it.
Not sure your sector fits?
Tell us what you sell and who has to approve the purchase. That pair tells us more than the industry name does, and it is the fastest way to a useful answer.
Do you only work with these seven sectors?
No. The industries we serve on this page are simply the ones we have done enough of to say something useful about. Plenty of our work sits outside them, including industrial, manufacturing and one free developer tool with ten thousand monthly users. If your sector is not listed, the question is whether the work is a shape we recognise, not whether we have a page for it.
Is an industry specialist better than a generalist?
For the copy and the conversion argument, usually yes, because knowing what a buyer in that sector needs proven saves a lot of guessing. For the build itself it makes very little difference, and an agency that claims their code is different for dentists is telling you a story. Ask what they think your buyer has to be convinced of, and see whether the answer is specific.
Will you talk to our compliance person?
Yes, and we would rather do it in week one than week five. We build the site and the flows; regulated wording comes from you. Where we know a form field or a claim is likely to be a problem, we will flag it, but we are not your compliance advisor and will not pretend to be.
Do you use the same template for every client in a sector?
No. We do reuse patterns that we know work, which is different: a booking flow that converts for one cleaning company will probably convert for another. What we do not do is drop your logo into a demo and call it a build, which is what most cheap industry specific work actually is.
We are in healthcare and you have no healthcare case study. Why should we hire you?
A fair question, and we would rather you asked it. What we can show you is the same problem solved in sectors with the same shape: slow high value enquiries handled in legal, booking and scheduling handled in home services. What we cannot show you is a clinic. If that matters more than the rest, hire the firm that can, and we will say so on the call.
Which service do we actually need?
That is what the first call works out, and it is usually not the one people arrive asking for. Sometimes the site is fine and the follow up is the problem. Sometimes it is the other way round. The sector tells us what to look at first, which is most of the value of having sector experience at all.
Do you work outside the US?
Yes. We work across the US, UK, Canada, Australia and New Zealand, and a good share of the published results are Australian. Time zones have never been the hard part; agreeing what the site has to prove is.
Tell us what you need and we will show you how we would do it
Share a few details about your business and what you want to fix or build. It could be a new website, a WordPress site that keeps breaking, SEO that has stalled, or a sales process that needs automating. We will come back with honest advice, even if that means a smaller job than you expected.
A reply within one business day
A real person on the team reads your message and replies, usually the same day.
A free review of your current setup
We look at your website, rankings or systems before we talk, so the call is useful.
A written proposal
You get a clear scope, timeline and price in writing before any work starts.
Prefer to talk first?
