Attorney web design where the intake matters more than the homepage
A legal enquiry is urgent to the person sending it and routine to the firm receiving it. That gap is where most matters are lost, and it is an intake problem rather than a design one. We build firm websites that get found, read as discreet, and put the enquiry in front of somebody fast enough to matter. Attorney web design for firms across the US, UK, Canada, Australia and New Zealand.
What a legal enquiry actually is
Four things that are true of almost every matter, and that a generic business website is not built for.
Urgent to them, routine to you
Somebody has just been served, injured, or told they have thirty days. They will contact three firms in one sitting and instruct whoever replies first with something human. A form that lands in an inbox nobody watches until Monday loses that matter regardless of how good the firm is.
Bought on discretion
Nobody wants to be seen shopping for a divorce lawyer. Browsing is private, often at night, often on a phone they share. That changes what the site should shout and what it should simply make available quietly.
High value, so comparison is real
A matter worth thousands justifies an hour of research. Your site will be read next to two competitors and compared on specifics, which means vague reassurance loses to a page that names the process and the likely cost.
Constrained in what it may say
What a firm may claim, how a testimonial may be worded and whether a result may be published are set by your regulator, not by what converts. The page has to perform inside those limits, which is a genuine constraint and not an excuse.
The part firms consistently underbuild
Firms will spend twenty thousand on a website and route its enquiries into a shared inbox. The chart in the hero is the reason that is expensive.
Reply time, engineered rather than hoped for
An enquiry should trigger an immediate acknowledgement that a person wrote, a notification to a named fee earner rather than to a group, and an escalation if nobody has touched it within the hour. None of that is exotic; it is just usually nobody’s job.
Qualification before the call, not during it
A short set of questions on the form saves a fee earner twenty minutes on every unsuitable enquiry, and tells the suitable ones that you understood the problem. It has to stay short, because every extra field costs enquiries.
A path for people who will not use a form
Click to call that actually dials, and an after-hours answer that says when somebody will respond rather than nothing at all. Our automation work is usually what makes this hold together.
One page per matter, not one page per department
This is the single biggest difference between a firm site that earns search traffic and one that does not, and it is a structural decision rather than a writing one.
People search the problem, not your practice groups
Nobody types “commercial litigation department”. They type what has happened to them. A page per matter type, written in the words the client uses, is where the traffic is.
Then per location, where you genuinely operate
A page for each office or jurisdiction you actually work in, with real content. Spinning up fifty city pages for places you have never filed in is the fastest way to be ignored by Google and caught by a client.
Depth beats breadth every time
Ten matter pages that genuinely answer the question outrank forty thin ones. We would rather write ten and get them right, and we will tell you which ten based on what your firm actually wants more of.
Where our legal work actually sits
One published legal result, in immigration, which is where our depth is.
A migration law firm in Sydney. The site was rebuilt around matter types and the quote form was shortened and routed to a named person.
Immigration and migration work is where we have the most reps: high volume enquiries, document-heavy intake, and clients often in another time zone.
A written record of the structure, the intake routing and who receives what, plus a walkthrough recording so your practice manager can run it.
Outside immigration, we are honest about the reps
If you are a personal injury or commercial firm, our legal case study is an immigration one and you should weigh that. The structural work is the same and the intake problem is identical, but we will not claim a track record in your specialty that we do not have. Ask on the call and we will tell you where the closest match is. The case studies are all published to check.
Four things we will not do
Legal marketing has more than its share of firms selling things that later become the client’s problem. Here is where we stop.
Write your disclaimers or advise on advertising rules
We will build the site and flag where wording looks like a problem. What your bar association or regulator permits is a question for you or your compliance advisor, and any agency confidently telling a firm otherwise is a liability.
Build fifty city pages for places you do not practise
It is the oldest trick in legal SEO and it now works against you. We build location pages where you genuinely operate and put the effort into matter depth instead.
Invent reviews or dress up results
Not negotiable, and in legal it is the kind of thing that ends a firm rather than a campaign. Where a result cannot be published, we say so on the page rather than implying one.
Promise you rankings
Nobody can, and in a market with firms spending forty dollars a click it would be a particularly stupid promise. We will tell you what we think is winnable and what it will take.
Rated 4.9 out of 5 across more than 2,800 client reviews
We work with clients directly and on monthly retainers. We also work through Fiverr and Upwork, where we hold Top Rated and Top Rated Plus status. Here is what a few recent website and SEO clients said.
- Verified on Upwork
- Verified on Upwork
- Verified on Fiverr
- Verified on Upwork
- Direct client
- Verified on Upwork
- Verified on Fiverr
- Verified on Upwork
Questions from firms
This sits under the industries we serve, alongside healthcare.
How fast do enquiries get answered?
If you know the number, it usually tells us where the quickest return is. If nobody knows, that is the first thing worth measuring and it costs nothing to find out.
What does a firm website cost?
A small firm site built around matter pages with proper intake is usually 5,000 to 12,000 US dollars. Larger firms with many practice areas and several offices run higher, mostly because of the volume of pages that need genuinely writing. Attorney web design priced much below that is normally a template with your logo on it, which is fine if that is what you want but worth knowing.
How long does it take?
Six to ten weeks for most firms. The build is not the slow part; getting matter page copy reviewed by the fee earners who know the subject is. Firms that assign one person to own sign-off finish in six. Firms that route it through everybody take twelve.
Do you do immigration lawyer marketing specifically?
Yes, and it is where we have done the most legal work. Immigration has particular shapes: high enquiry volume, clients in other countries and time zones, document-heavy intake, and a real need to set expectations about process and cost up front. Our published legal case study is a migration firm.
Can you fix our intake without rebuilding the site?
Often, and it is usually the cheaper win. Routing enquiries to a named person, adding an immediate acknowledgement, shortening the form and setting an escalation rule can be done on an existing site in a couple of weeks. If your site converts adequately and your response time is two days, start there.
Will you write the matter pages?
We will draft them and you will correct the law. That split works: we know what a worried client needs to read and in what order, you know what is actually true in your jurisdiction. Firms that expect us to write authoritative legal content unsupervised are asking for something nobody should sell them.
What about local search?
For most firms it is where the return is, particularly the map pack for the city you are in. That means a properly built Business Profile, consistent details and location pages with real content. That side sits with our SEO work.
We are a single practitioner. Is this overkill?
Not necessarily, but the shape changes. A sole practitioner usually needs three or four excellent matter pages, a fast intake and a credible personal profile, not forty pages. That is a smaller and cheaper project and we would rather scope it honestly than sell you a firm-sized build.
Tell us what you need and we will show you how we would do it
Share a few details about your business and what you want to fix or build. It could be a new website, a WordPress site that keeps breaking, SEO that has stalled, or a sales process that needs automating. We will come back with honest advice, even if that means a smaller job than you expected.
A reply within one business day
A real person on the team reads your message and replies, usually the same day.
A free review of your current setup
We look at your website, rankings or systems before we talk, so the call is useful.
A written proposal
You get a clear scope, timeline and price in writing before any work starts.
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