Local SEO

Local SEO services that put you in the map pack

When someone searches for a local business, Google shows a map with three businesses above everything else. Most people pick one of those three and never scroll further. We get you into those three places, in the areas you actually serve, and keep you there. This is one part of our wider SEO services.

Google Business Profile
Map pack rankings
Reviews and reputation
Where we work

United States, United Kingdom, Canada, Australia and New Zealand

First movement

Usually thirty to sixty days to see movement

Locations covered

One shop or fifty branches, the same system either way

You own everything

Every profile and listing stays in your name

The problem

Ranking on page one is not the same as being in the map pack

Google shows a map and three local businesses above the normal results. That box gets most of the clicks and nearly all of the phone calls. If you are not in it, someone standing two streets away will never find you.

You rank for the service, not the city

Your page ranks on page one, but the map above it is full of competitors. These are two separate systems in Google, and they need two different fixes.

A competitor with fewer reviews outranks you

The usual reasons are how close they are to the searcher, the categories they chose, and how complete their profile is. The number of reviews alone rarely explains it.

You appear in one suburb and vanish in the next

Search from your own office and your ranking looks fine. Search from the other side of the city and you disappear. Closing that gap is the whole job.

Your profile keeps getting edited or suspended

Anyone can suggest a change to your Google listing. Opening hours, phone numbers and even your business category can change without anyone telling you.

What is included

What a local SEO agency actually does for you

No standard package of tasks for the sake of it. Every month has one aim: getting you into the top three for the searches that end in a phone call. Here is what a month with us actually involves.

01

Google Business Profile, built out properly

Categories, services, areas covered, opening hours, products, photos and answered questions. Plus a post each week, so the profile never looks abandoned.

02

Rank tracking from a grid, not a single point

We check your ranking from dozens of points across your city. You can then see the exact streets where you appear and where you disappear.

03

Location pages that read like a local business

One page for each area you serve. Real detail about that area, your team, response times and nearby jobs. Not the same page with the town name swapped.

04

Citations and details that match everywhere

Your name, address and phone number matching across the directories Google actually checks. Duplicate and outdated listings removed.

05

Reviews you can grow on purpose

A way of asking for reviews that fits how your team already works. Replies written for every review. Enough of them coming in steadily that the total keeps rising.

06

Local links and mentions

Chambers of commerce, suppliers, local press, sponsorships and community pages. The kind of links a genuine local business would already have.

Where you fit

One location, or fifty

Local SEO for a single shop and local SEO for a fifty branch chain are different jobs. Both start the same way, by checking what Google can already see about you.

Single location

You serve one city, or the suburbs around a single address.

Multi location and service areas

You have several branches, or vans covering a wide area.

Who it works for

The trades and professions we do this for

If your customers search for something near them and then phone someone, this is the cheapest source of work you have. These are the industries we handle most often.

Law firms and solicitors

Searches like “divorce solicitor Manchester” are among the most valuable there are. One case can pay for a year of work.

Dental and medical clinics

People look for a new dentist or doctor on their phone. Close to home, and usually after hours.

Home services

Heating, plumbing and electrical work. In an emergency people call one of the top three results, not the nicest website.

Builders and contractors

Extensions, roofing and landscaping. Customers read your reviews and look at your photos before they call.

Restaurants and hospitality

Bookings, menus and photos. For most restaurants the Google profile gets more visits than the website.

Estate agents and property

Area pages and branch listings that can compete with the big property portals.

Proof

What this looks like when it works

Figures from live campaigns. We do not publish client names.

14 of 18

target searches in the top three of the map pack for a trades business in Sydney

812

calls straight from Google in a single month for a home services company in Orlando

3 suburbs

three branches each ranking first in their own area for a clinic group in Melbourne

An extract from the monthly report, which shows calls and form enquiries rather than rankings alone.

Client reviews

Rated 4.9 out of 5 across more than 2,800 client reviews

Rated 5 out of 5

We work with clients directly and on monthly retainers. We also work through Fiverr and Upwork, where we hold Top Rated and Top Rated Plus status. Here is what a few recent website and SEO clients said.

Fiverr logo
Upwork logo
Questions

Local SEO questions we get asked most

Straight answers, starting with the question everyone asks first.

How much do local SEO services cost?

There is no single price, and any agency that quotes one before looking at your market is guessing. Four things set the price. How competitive your city is. How many locations need to rank. What state your Google profile and website are in. How many search terms you want to win. One clinic in a small town is a very different job from a contractor covering a whole city with fifteen vans. We look at all of that first, then send one fixed monthly price with the work listed against it. You can then compare it to what one new customer is worth to you.

Most businesses see their first movement within thirty to sixty days, because profile and category fixes work quickly. Getting into the top three and staying there usually takes three to six months. It takes longer in a city centre where every competitor already has hundreds of reviews. We track your ranking from points all over your area. You watch it improve street by street instead of waiting on one number.

Yes. We work across the United States, the United Kingdom, Canada, Australia and New Zealand. The method is the same in each one, because Google treats local search the same way everywhere. What changes is which directories matter, which review sites people actually use, and how customers word their searches. We set those per country.

Yes. We manage anything from two branches to more than fifty. Each location gets its own Google profile and its own page, written so they do not compete against each other. You get one report comparing them side by side, so you can see which branches are performing.

We deal with suspensions regularly. First we work out what caused it. Usually it is an address problem, a category change, or keywords stuffed into the business name. Then we appeal, with the documents Google asks for, and follow it through. We will also tell you honestly if a profile cannot be recovered, which does happen sometimes.

Yes. We need manager access to your Google Business Profile and editor access to your website. Everything stays in your name. If we set up a new listing or tool for you, that account is yours, and it stays yours if we ever stop working together.

You can rank well in the normal results and still be missing from the map. That map box sits above you and takes most of the clicks on a phone. This is usually the cheapest win available. Most of the work is on your Google profile rather than your website, and it shows results faster than anything else in SEO.

Not sure whether local is the right place to start? Tell us the city and the service, and we will look before you commit to anything.

Start a project

Tell us what you need and we will show you how we would do it

Share a few details about your business and what you want to fix or build. It could be a new website, a WordPress site that keeps breaking, SEO that has stalled, or a sales process that needs automating. We will come back with honest advice, even if that means a smaller job than you expected.

A reply within one business day

A real person on the team reads your message and replies, usually the same day.

A free review of your current setup

We look at your website, rankings or systems before we talk, so the call is useful.

A written proposal

You get a clear scope, timeline and price in writing before any work starts.

Prefer to talk first?