An ecommerce web design agency that argues about conversion, not colour
A store either converts or it does not, and the number is knowable. Most of the stores we are handed sit between 0.5 and 1 percent, which means they are paying full price for traffic and keeping a third of what they should. We rebuild the pages where the money leaks: the product page, the cart, the checkout and the follow up after somebody leaves. Web & Rank builds for stores across the US, UK, Canada, Australia and New Zealand.
Why conversion beats traffic every time
Doubling traffic costs money every month forever. Moving conversion from 1 percent to 2 percent costs once and doubles the same revenue. This is the entire argument for rebuilding rather than advertising harder.
Do the sum before you spend
Take last month: visits, orders, average order value. A store on 40,000 visits at 0.9 percent and a 60 dollar order value is doing about 21,600. At 1.8 percent it is doing 43,200 on the same traffic and the same ad spend. That gap is what a rebuild is competing against, and it is why we ask for the numbers on the first call.
Most of the loss is on a phone
Desktop usually converts two to three times better than mobile in the stores we audit, and two thirds of the traffic is mobile. Nobody designed it that way. It happens because the theme was judged on a laptop and the checkout was never tried one-handed on a train.
Six places stores lose the order
In rough order of how much money we usually find in each. Most of an ecommerce web design agency’s value is knowing which of the six is costing you most, and it is rarely the one people expect.
The product page
Thin descriptions, one angle, no size or scale reference, and reviews buried below three blocks of brand copy. People do not abandon because your product is wrong, they abandon because they still have a question.
The cart
Shipping cost appearing for the first time at step three is the single most reliable way to lose an order. If postage is the reason people leave, say it earlier, not later.
The checkout
Forced account creation, a coupon field that invites people to go hunting, too many steps. Every field you remove is worth more than another advert.
Speed on a real phone
Apps and tracking scripts accumulate until the product page takes six seconds on 4G. We measure on a throttled connection, because that is where your customer actually is.
Internal search and filtering
On a catalogue of any size, search is how buyers with intent navigate. If it returns nothing for a plural or a misspelling, that is revenue walking out.
The follow up after they leave
Most stores have no abandoned cart sequence at all. Recovering even a third of those orders is usually the cheapest revenue available, and we have the numbers to show it.
Shopify or WooCommerce, honestly
We build on both and earn the same either way, so here is the actual difference rather than the one an agency with a partnership would give you.
Choose Shopify when
- You want payments, hosting and the PCI burden to be somebody else’s problem
- You can live inside its checkout, which you cannot deeply customise on lower plans
- You would rather pay a monthly fee and a transaction cut than pay a developer
- You need to be selling in weeks rather than months
Our Shopify work covers the build side of this.
Choose WooCommerce when
- You need unusual pricing, trade accounts or quantity rules a hosted checkout will not do
- The content and the catalogue genuinely belong in one WordPress install
- You want the checkout under your own control, and accept owning the maintenance
- You already have a WordPress site earning traffic worth keeping
That sits with our WordPress development.
If you are already on one and it broadly works, the honest answer is almost always to fix the pages rather than move platform. Migrating is a real project with real ranking risk and it needs a better reason than a preference.
What a rebuild actually includes
This is what you get from an ecommerce web design agency that is measured on revenue rather than on how the homepage looks in a case study.
A baseline before we touch anything
Current conversion rate, average order value, revenue per visit and where the drop-off sits, written down. Without this there is no honest way to tell afterwards whether the work paid for itself, and plenty of agencies prefer it that way.
The product page rebuilt around questions
Every objection a buyer has, answered on the page: sizing, materials, delivery, returns, and reviews placed where they are read rather than at the bottom. This is the single highest-value page in most stores.
Cart, checkout and speed together
Shipping shown early, fields removed, guest checkout on, and the whole thing measured on a throttled mobile connection rather than your laptop. These three are one job, not three.
Recovery and handover
An abandoned cart sequence with a stop rule, plus documentation and a walkthrough recording so your team can edit the store without calling us. Our automation work covers the follow up side in depth.
What the arithmetic looks like when it lands
Three stores, three different problems, all with the case study behind them.
A direct to consumer eyewear brand moved off a generic theme onto a custom Shopify store with product pages built to answer the actual questions.
An apparel brand. Faster checkout, sharper product pages and a redesigned cart, on the same traffic.
An online store where cart follow up now runs on a schedule rather than a good intention. Held across ninety days.
Rated 4.9 out of 5 across more than 2,800 client reviews
We work with clients directly and on monthly retainers. We also work through Fiverr and Upwork, where we hold Top Rated and Top Rated Plus status. Here is what a few recent website and SEO clients said.
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Ecommerce questions, answered straight
Hiring an ecommerce web design agency is mostly a question of what they measure. This sits under the industries we serve.
Know your conversion rate?
If you do, tell us the number and the average order value and we will tell you roughly what is on the table. If you do not, that is the first thing we would find out.
What does an ecommerce rebuild cost?
Less than most people fear and more than a theme. Ecommerce web design work priced as a focused conversion rebuild of the product page, cart and checkout is usually 4,000 to 9,000 US dollars. A full custom store with migration and content is more like 9,000 to 20,000. The variable is almost never the design; it is how many products you have and what state the product data is in. Quoted as a fixed number after we have looked at your analytics.
How long before we see the conversion move?
You see the page speed and the checkout change immediately. Conversion needs enough orders to be a real number rather than noise, which for most stores is three to six weeks. We set the baseline before we start so the comparison is honest, and if it does not move we say so.
Will a redesign hurt our rankings?
It can, and most of the horror stories come from URL structures changing without redirects. We keep the URLs, map anything that has to move, and check the product pages that actually earn traffic before and after. If you have rankings worth protecting, say so at the start rather than after launch.
Do you do the product photography?
No, and we will tell you when it is the thing holding the store back. We can brief a photographer and tell you exactly which shots the page needs, which is usually more angles, something for scale and one image showing the product in use. A good rebuild on bad photography still underperforms.
We have thousands of SKUs. Is that a problem?
It changes the job rather than blocking it. Large catalogues make search, filtering and the category structure the priority instead of individual product pages, and the product data often needs cleaning before anything else is worth doing. We will be straight about how much of the budget that will take.
Can you fix the store we have rather than rebuild it?
Often yes, and it is usually the better deal. Plenty of stores need the checkout shortened, the shipping made honest and a cart sequence switched on, not a new theme. We would rather do the cheap version that works than sell a rebuild you did not need.
Do you work with stores outside the US?
Yes. We work across the US, UK, Canada, Australia and New Zealand, and multi-currency, local payment methods and shipping rules are a normal part of the job rather than an add-on.
Tell us what you need and we will show you how we would do it
Share a few details about your business and what you want to fix or build. It could be a new website, a WordPress site that keeps breaking, SEO that has stalled, or a sales process that needs automating. We will come back with honest advice, even if that means a smaller job than you expected.
A reply within one business day
A real person on the team reads your message and replies, usually the same day.
A free review of your current setup
We look at your website, rankings or systems before we talk, so the call is useful.
A written proposal
You get a clear scope, timeline and price in writing before any work starts.
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